Jump on the success of email marketing and increase the visibility of your promotion in our brochure mailing. We reach a large network of Belgian food professionals.
Conditions:
Banner in both Sligro-M and Sligro brochure mailings.
Banner with your own information about the product/promotion. Product must offer at least 20% discount.
The layout of this banner is done by Sligro.
It concerns a planned offer in both the Sligro-M and Sligro brochures
Cost:
Contribution of € 2.500,-
Draw extra attention to your product! Our monthly digital newsletter helps you reach a large network of food professionals, enhancing your brand awareness and visibility!
Conditions:
Banner in both Sligro-M and Sligro newsletters.
Banner with your own information about product/promotion/etc.
The banner is fully prepared and provided by the supplier.
Banner dimensions: 720x300 px and 360x300 px
Product(s) is/are available in the Sligro-M and Sligro product ranges
Cost:
Contribution of € 1.000,-
The customer receives a voucher for a free item via physical (personal) mail, to be collected at one of Sligro's or Sligro-M’s self-service stores. Customers are selected together with the supplier and a database marketer. This selection can be specified based on customer category, in combination with purchase behaviour, allowing almost all conceivable selection criteria. This targeted audience selection means the response is very high (on average about 20%).
The direct mail can be used for:
Product launches
Bringing a product to the attention of potential new customers
Reintroducing an existing product
Conditions:
The free product is not a sample, but the regular product in the regular sales unit
Exclusively free products, no price reductions or buy X get X free promotions
A professional product can be offered at both Sligro-M and Sligro
Retail products can only be offered at Sligro
Direct mail is targeted at customers who come to the store; the promotion cannot be used for delivery
The duration is two weeks, starting on Monday and ending on Saturday
The supplier is responsible for the design of the voucher, within the format provided by Sligro-M and Sligro
Sligro-M and Sligro set up an additional order, based on circulation x expected response. Any remaining stock after the end of the promotion will be included in regular sales and not invoiced as a DM product.
Sligro-M and Sligro take care of final adjustments to the voucher, the printed material and shipping
No personal data (name and address) is provided
Circulation: minimum 1,500 to maximum 5,000 unique customers
Cost:
Fixed contribution of € 3.500
The fixed contribution does not include costs for printing and shipping. These are borne by the supplier, invoiced afterwards based on actual circulation * printing and shipping costs per voucher.
Issue Printing and shipping costs
1.500 €1.200
3.000 €2.100
5.000 €3.100
The fixed contribution does not include costs for the free product. These are borne by the supplier, invoiced afterwards based on purchase price * actual quantities claimed.
We take part in Horeca Expo (Ghent) and Horecatel (Wallonia) every year. At these large exhibitions, a large network of food professionals visit our stand. Each visitor is given a fun goodie bag containing a voucher booklet full of discounts. It’s the perfect moment to showcase your (new) product!
Conditions:
Product must be in both Sligro-M and Sligro product ranges
Participation in voucher booklet (discount of at least 50%)
Voucher to be created by the supplier, based on the template supplied by Marketing
Content:
Visibility at exhibition stand (display max. 5 products)
Visibility in voucher booklet
Cost:
Contribution of € 3.500 ,-