Do you want to bring your product to the direct attention of customers and boost sales? With more than 20 million searches per year in our web shop, the online search banner is the ultimate tool for reaching potential customers in the consideration phase. The banner is displayed at the top of the search results page and linked to relevant keywords.
The search banner can be used for directly related searches and also offers opportunities for cross-selling. This will help you reach the exact target audience important to you, enhancing both visibility and chances of conversion.
Purpose: Spotlight on your product or message during orientation and/or order process for targeted searches
Duration: One brochure period
Important details:
Online search banner is visible to all Sligro customers
Banner is linked to relevant keywords based on customer behaviour
Banner can link to one specific item or a landing page with several items. Links to external websites are not possible.
The banner’s reach depends on the chosen search terms and period during which the brochure is active.
Sligro will share banner impressions within two weeks after the end of the campaign.
Conditions:
Item does not have to be part of a promotion, but can be.
Item must be available nationwide via the delivery service.
Product must have a packshot.
Supplier submits a completed briefing document including any attachments.
Use of the banner on competing brands is not allowed.
We are continuously optimising our inventory. As such, the position and design of the banner on the search results page may change throughout the year.
Cost:
Contribution of€ 5.500,-
Do you want to draw the customer’s attention to your current promotion or (new) products? A banner on the order list overview page helps you to reach customers at the exact time they start ordering. Most customers start their routine orders via the order list overview, so your promotion or product catches the eye immediately and cannot be missed.
Purpose: Spotlight on your product or message prior to the order process
Duration: One brochure period
Important details:
Banner is visible to all logged-in customers within a pre-selected marketing segment.
Sligro will share banner impressions within two weeks after the end of the campaign.
Conditions:
Item must be available nationwide via the delivery service.
Products must have a packshot and a commercial description.
Usage and segmentation are always in consultation to ensure content relevance for the customer.
Supplier submits a completed briefing document including any attachments.
Cost:
Contribution of€ 5.500,-
The store page is the ultimate place for customers to look for information before visiting one of our stores in order to find out more about location or opening hours, for example. This is the perfect moment to highlight your product or brand. The banner encourages sales in our stores. To ensure maximum reach, the banner is displayed on all store pages during one brochure period.
Purpose: Embedding product, brand or message in Self-Service store customers
Duration: One brochure period
Important details:
Banner is visible to all users, both logged in and not logged in.
Sligro will share banner impressions within two weeks after the end of the campaign.
Conditions:
Item must be available in Self-Service stores (module code LSA or PP).
Products must have packshots.
Supplier submits a completed briefing document including any attachments.
Product acts as traffic generator for self-service stores
Cost:
Contribution of € 7.500 ,-
Important details:
Banner is visible to all visitors to the recipe overview page.
Banner can link to a product page or a pop-up or page with several items.
Sligro will share banner impressions within two weeks after the end of the campaign.
Conditions:
The product and/or banner must be relevant to the use in recipes/dishes or to cooking in general.
Supplier submits a completed briefing document including any attachments.
Cost:
Contribution of€ 5.000,-
Do you want to promote your product in an inspiring culinary environment? The recipe overview page at Sligro.nl is the ultimate place for customers to look for new ideas for their menus or kitchens. A banner on this page allows you to directly link your product to our customers’ culinary inspiration, contributing to both visibility and sales. This is the ideal way to highlight your product to a target audience actively looking for new ingredients and products for their dishes.
Purpose: Offering kitchen inspiration
Duration: One brochure period
Do you want to display your product or promotion in the most visible space on our website? The Sligro.nl homepage is where thousands of customers start their visit every day. A banner on the homepage puts your product directly in the spotlight and increases both visibility and chances of conversion.
Objective: Product or message visibility
Duration: One brochure period
Important details:
Banner is only visible to customers who are not logged in.
Banner can link to a product page or themed page with several items.
Sligro will share banner impressions within two weeks after the end of the campaign.
Conditions:
The Homepage Banner is live for the duration of 1 brochure period
Supplier submits a completed briefing document including any attachments.
The banner is aimed at a wide target audience and is not used for specific customer group segmentation.
Cost:
Contribution of € 8.500,-
Productbooster Search
Conditions:
Products must have packshots.
Use on competing brands is not allowed.
Maximum 3 SKUs at a time.
Supplier submits a completed briefing document including any attachments.
We are continuously optimising our inventory. As such, the design of the product booster may change throughout the year.
Cost:
Contribution of € 5.500,-
Tip: Do you want to be number 1 with your products in even more places?
Then combine this Product Booster on the category page with a
Boost the visibility of your products in a product category with a Product Booster. How? By giving them an extra boost! Your products are prominently displayed at the top and are therefore more eye-catching to customers. This ensures that your products stand out exactly when customers search within the relevant category, enhancing both the visibility of your product and the chance of conversions.
Purpose: Visibility for your products on the category page
Duration: One brochure period
Availability:
Valid for all product categories at each level that contains the product (must match the product category).
Visible to all users (also after logging in, as long as the product is available).
New Product Package
Conditions:
Maximum of three SKUs per activation per brochure period.
Item does not have to be part of a promotion, but can be.
Item must have module code LSA or PP.
Item must be available nationwide via our delivery service.
Supplier submits a completed briefing document including any attachments.
Cost:
Contribution of € 3.000,-
Tip: Do you want even more visibility for your new product(s)? Then choose the
Our customers are always looking for new, unique products. Your product could be the perfect match. During one brochure period, your product is presented on the ‘New - available now’ page with an image and commercial text. This creates the perfect pedestal for your product to grab the attention of our customers immediately.
Purpose: Focus on new products on a dedicated page
Duration: One brochure period
Important details:
It is possible to update your product’s short and long commercial texts specifically for Sligro.nl.
Product booster on category page
Boost the visibility of your products in the search results with a Product Booster. This ensures your products appear at the top in search results, making them more visible to customers. The moment customers search using relevant keywords, your product receives extra attention. This not only enhances visibility, but also the chance of conversion.
Purpose: Product visibility for relevant keywords
Duration: One brochure period
Important details:
5 keywords are selected for each SKU based on relevance, in consultation with our search specialists.
A maximum of 3 SKUs can be activated using the same set of keywords per brochure period.
Visible to all users, also after logging in, as long as the product is available.
Segmentation not possible.
Conditions:
Products must have packshots.
Use on competing brands is not allowed.
The same 5 keywords are used for all selected SKUs.
A maximum of 3 SKUs can be activated at the same time (costs as per table below).
Supplier submits a completed briefing document including any attachments.
We are continuously optimising our inventory. As such, the design of the product booster may change throughout the year.
Cost:
1 SKU: € 6.000 ,-
2 SKUs (with the same keywords): € 9.000 ,-
3 SKUs (with the same keywords): €11,000
Tip: Do you want to be number 1 with your products in even more places? Then combine this Search Product Booster with a
With more than 20 million searches per year, you can reach a large audience by displaying your message in the Pre-Search Fly-Out. This appears when customers click on the search bar, even before they enter any search terms. It is the perfect way to bring attention to your message early in the decision-making process and inspire customers.
We display your message in the Pre-Search Fly-Out for one week. This text-based message contains a CTA (Call To Action) link the visitor can click on. To ensure your message is as relevant as possible, we will determine the right target audience together.
Purpose: Maximum visibility for your message
Do you want to spread your message to a wide target audience?
Inspire customers at the start of their order process?
Address customers before they visit a self-service store?
Duration: 1 week during 1 brochure period
Conditions:
Item must be available nationwide via our delivery service.
Supplier submits a completed briefing document including any attachments.
Cost:
Contribution of € 7.500,-
Tip: Perfect for promotions/offers.
A Brand Banner is the perfect way to bring prominent attention to your brand at Sligro.nl. This package offers a strategically placed banner that enhances your brand’s visibility and strengthens brand perception among customers. The Brand Banner is displayed on a specific brand name or product category and can be custom-designed in accordance with Sligro’s guidelines. This will make your brand stand out and encourage customers to find out more about your products.
Purpose: Brand awareness + extra visibility
Duration: Six months from going live, the start date is equal to the start date of the next brochure period
Important details:
Visible to all users (if the product is available)
Sligro will share Brand Banner impressions within two weeks after the end of the campaign.
Adaptations to the banner are not possible during the live period.
Conditions:
Products must have packshots.
The banner must be designed in accordance with Sligro’s guidelines and template.
The Brand Banner is presented for a single brand name.
Supplier submits a completed briefing document including any attachments.
Cost:
Contribution of € 3.000,-
Tip: Combine the Brand Banner with a Brand Banner extension immediately to highlight your brand for a whole year at a more affordable rate! Contribution of €2.500 ,-
Brand Awareness Basic package
A Brand Page is the perfect way to prominently present your brand and products at Sligro.nl. This package helps customers to get to know your complete product portfolio and range immediately. It provides excellent visibility and encourages immediate sales of products within your chosen brand. Customers can easily navigate the range, with a focus on your offering.
Purpose: Brand awareness + extra visibility + highlighted range + brand perception
Duration: Six months from going live, the start date is equal to the start date of the next brochure period
Important details:
Visible to all users (if the product is available)
Sligro will share Brand Banner impressions within two weeks after the end of the campaign.
Adaptations are not possible during the live period.
Conditions:
Products must have a packshot.
Before the Brand Page Basic goes live, there is an opportunity for one round of feedback to the preview.
Sligro's template for the Brand Page Basic is leading.
The Brand Page Basic is set up for one brand name, including the corresponding product range.
Supplier submits a completed briefing document including any attachments.
Cost:
Contribution of € 5.500,-
Tip: Would you like a temporary boost for your Brand Page?
Then opt for the
Tip: Combine the Brand Page with a Brand Page extension immediately to highlight your brand for a whole year at a more affordable rate! Contribution of €5.000 ,-
Brand Awareness Plus package
A Brand Page Plus offers the ultimate way to present your brand and products on Sligro.nl and enhances brand perception among customers. This package introduces customers to your brand's full product portfolio and promotes connection with your brand. Unlike the Brand Page Basic, which focuses on the product range, the Brand Page Plus focuses more on the brand itself and offers additional opportunities to add inspirational content such as images, videos and recipes in addition to the product range. You can make amendments twice during the live period, if relevant.
Purpose: Brand awareness + extra visibility + highlighted range + brand perception
Duration: Six months from going live, the start date is equal to the start date of the next brochure period
Important details:
Visible to all users (if the product is available)
Sligro will share Brand Banner impressions within two weeks after the end of the campaign.
During the live period, a maximum of two amendments can be made to the content. This includes updating the range or changing an image. Other changes are not possible throughout the live period.
Conditions:
Products must have packshots.
Before the Brand Page Plus goes live, there is an opportunity for one round of feedback to the preview.
Sligro's template for the Brand Page Plus is leading.
The Brand Page Plus is set up for a single brand name.
Supplier submits a completed briefing document including any attachments.
Cost:
Contribution of € 10.500 ,-
Tip: Would you like a temporary boost for your Brand Page?
Then opt for the
Tip: Combine the Brand Page with a Brand Page Plus extension immediately to highlight your brand for a whole year at a more affordable rate! Contribution of €10,000