After logging in to the Van Hoeckel shop, customers are taken directly to the homepage. A banner on this homepage is therefore the perfect way to increase brand awareness and drive direct sales in the healthcare sector. The banner runs for three weeks (equivalent to a brochure period).

Conditions:

• It only applies to highlighting regular or new product(s). New product(s) are always coordinated with the Van Hoeckel Category Manager (offers are not possible)

• Deployment is always in consultation to ensure relevance for the (healthcare) customer segment

• The standard duration is three weeks, equivalent to a Thursday-to-Thursday brochure period

• The supplier will provide the layout within the specifications provided by Van Hoeckel

• The supplier must submit the artwork to Marketing 1.5 weeks before the banner is deployed

• Van Hoeckel will handle the online placement of the banner (and the link to the items)

For the placement of the banner, we require the following:

• One JPG/JPEG image that meets the criteria (dimensions 960x240 pixels)

• A title, CTA, and a short text of 120 characters (including spaces) for the text block

• Requesting the Van Hoeckel article number of the product(s) or a link to which we can refer
  

Costs:

• Contribution of € 3.500,-
  

A brand page is the perfect way to showcase your brand and products within the Van Hoeckel shop. Instantly introduce customers to your brand's complete product portfolio and its associated assortment. This ensures your brand is clearly visible and encourages direct sales of the product range within your chosen categories. Not only because customers can easily navigate through all product types, but also because it emphasizes your product range!

• Duration: six months from launch

• Visible to all users

Requirements:

• Product(s) must include a pack shot and commercial description

• One round of corrections to submitted content is included before the brand page launch, if necessary

• The Van Hoeckel template is the leading template for the brand page

• The page applies to all products sold under this brand

• A fully completed briefing document, content, and ambient images must be submitted

Costs:

• Contribution of € 4.000,-

Want to draw customers' attention to your (new) products right at the start of the ordering process? A banner on the order overview page is a great way to do that! Most customers will first navigate to the order overview when starting a (routine) order process from an order list. Your products are then hard to miss.

• Duration of one brochure period (3 weeks)

• Banner is visible to all logged-in customers

Requirements:

• Product(s) must be available in the Van Hoeckel shop

• Product(s) must include a pack shot and a commercial description

• Always use in consultation to ensure relevance for the (healthcare) customer segment

• Fully completed briefing document and product image must be submitted. These will be sent to the primary contact person

Costs:

• Contribution of € 4.000,-

Want to draw customers' attention to your product and stimulate direct sales? The search banner in our Van Hoeckel shop is the perfect way to engage potential customers in the consideration phase. The banner is displayed on the search results page and is designed to target relevant keywords. The search banner can be used not only for directly related searches but is also perfect for generating cross-sells. This allows you to address precisely the target audience that's important to you. This increases both visibility and the chance of conversion.

• The online search banner is visible to all customers

• The online search banner is used for relevant keywords

• The online search banner directly links to a single product or to a landing page with multiple products

• Linking to an external website is not possible

• Reach depends on the selected brochure period and search terms

• Duration of a single brochure period is 3 weeks

Conditions:

• Product(s) must be available in the Van Hoeckel shop

• Supplier must submit a completed briefing document (including any attachments)

• Targeting competing brands is not permitted

Costs:

• Contribution of € 2.500,-

With Product Boosters, you increase the visibility of your products in search results. How? By giving these products an extra boost! They'll then appear at the top, making them much more visible to customers. This way, you'll draw even more attention to your products at the exact moment customers search for these relevant keywords. This increases their visibility and the chance of conversion.

• Duration of one brochure period

• 5 keywords per SKU, to be agreed upon based on relevance

• Maximum of 3 SKUs on the same set of 5 keywords during a brochure period

• Visible to all customers (if product is available)

• No segmentation possible

Conditions:

• This only applies to highlighting regular or new products. New product(s) are always coordinated with Category Manager Van Hoeckel (offers are not possible)

• Product(s) are provided with pack shots

• Targeting competing brands is not possible

• The 5 selected keywords are the same for all SKUs

• A maximum of 3 SKUs simultaneously (price according to the table below)

• We continuously optimize our inventory. Therefore, the design of the product booster may change throughout the year

Costs:

• Contribution of € 4.000,-

To boost your products, we offer you the opportunity to be included in the Van Hoeckel customer newsletter. This can be done through content combined with an image. This newsletter includes our marketing campaigns, inspiration, relevant information, customer stories, and much more. It is sent monthly, targeted to the target audience within the large-scale healthcare market.

Requirements:

• The email contains a maximum of one featured product or product range. Product(s) must already be available in the Van Hoeckel shop

• The title and text of max. 250 characters (including spaces) must be provided by the supplier

• The supplier must provide a high-resolution image (PNG file)

• There will never be a link to an external website

Costs:

• Contribution of € 3.000,-